NR275 Marketing Strategies to Support Your Neighborhood Stabilization WorkHaving difficulty selling REOs and other properties in your inventory? When people buy a house, they buy a neighborhood, too. A positive neighborhood image is defined intentionally and cultivated through sound strategies to reassure existing residents and to attract new home-buyers and responsible investors. What image and marketing approach best fits your neighborhood? Who can be your partners and how can you recruit them to the marketing effort? In this course you will learn marketing approaches for internal and external audiences and how to attract residents, other nonprofits, realtors and local government to the marketing effort. Please bring your neighborhood marketing challenges to the class.Course length: 2 Days Tuition: $ 500 Course counts toward a professional certificate: Yes |
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