NR265 Nuts and Bolts of Image-Building and Increasing Market Demand for Your NeighborhoodEvery neighborhood competes for attention and resources in the larger community marketplace. Your ability to stimulate interest in and demand for your neighborhood is intimately related to its image in the larger community. Frequently, perceptions of crime, negative media coverage, homes that need rehab, foreclosed or vacant deteriorated housing and struggling commercial areas can overshadow a neighborhood's positive selling points. This highly interactive course is designed to help you reframe your thinking and re-vision how to present your neighborhood to increase demand. You will identify market segments that want the neighborhood assets and amenities that yours has to offer. You will explore how to capitalize on the positives and help potential target audiences see what current residents see and enjoy about their neighborhood. You are encouraged to bring your neighborhood marketing challenges to the class. We will review case examples, analyze marketing messages, explore the media's use of language to create positive or negative spin and what you can do to help influence the neighborhood's image.Course length: 2 Days Tuition: $ 445 Course counts toward a professional certificate: No |
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