ML162 Marketing Your Programs and OrganizationsMarketing is integral to an organization's overall strategy to achieve its business goals. A dynamic leader knows this and presents and sells the organization well. Using case studies and small group exercises, learn how to market your organization and its programs better to donors, clients and partners. Develop a framework to examine and re-examine goals. Also covers target audiences, research and analysis, products, messages, strategies and tools, training, timetables, budgets and the monitoring and evaluation process.Course length: 2 Days Tuition: $ 460 Course counts toward a professional certificate: Yes |
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