HO217 Marketing Your Homeownership Program for Maximum ImpactNow more than ever, community-based organizations must be strategic in the way they promote their homeownership programs. Whether you're just starting a neighborhood-based or affordable homeownership program or jump-starting a seasoned program, a marketing plan can help you bring in more customers and more funding, and make your organization run more efficiently. We'll cover a 10-step marketing planning process, successful strategies from around the country and important national trends in the affordable homeownership lending industry. Learn how to do targeted marketing that will help your organization connect with immigrant and minority populations.Course length: 2 Days Tuition: $ 430 Course counts toward a professional certificate: No |
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