News Release

May 26, 2009

Contact: Douglas Robinson, 202-220-2360, drobinson@nw.org
Erin Angell Collins, 202 220-631,eangell@nw.org

NeighborWorks America Launches Social Media Presence

Washington D.C.—Today NeighborWorks America announced the launch of a new social media program.  By engaging in a range of social media platforms – from a new blog and Facebook fan page to Twitter and Flickr – NeighborWorks is connecting to its audiences with a new, interactive dimension and more rapidly disseminating news and information about the organization and the housing and community development field

“The addition of a social media presence to our communication strategy enables NeighborWorks to interact with our target audiences about the issues that are important to them. It will continue to raise the profile of NeighborWorks as a leader in the nonprofit industry and give us the opportunity to build audience feedback and needs into our strategic planning,” said Linda Cotton Perry, director of Development and Communications at NeighborWorks America.

NeighborWorks news as well as discussions and updates from the housing community development field are available 24/7 via these social media web sites:

• NeighborWorks News Blog: For the latest news about NeighborWorks America and the NeighborWorks network, visit the NeighborWorks News blog – http://neighborworksnews.blogspot.com/.  Visitors can subscribe to the blog to receive automatic updates.

• Facebook: Facebook users can become fans of NeighborWorks by logging into their accounts and searching for NeighborWorks.  NeighborWorks fans can connect with NeighborWorks and its peers, while viewing NeighborWorks updates.  Click here to view the NeighborWorks Facebook fan page. 

• Twitter: Twitter users can follow NeighborWorks’ tweets, which update NeighborWorks’ followers on important news and information that affects affordable housing and community development. Click here to visit NeighborWorks’ Twitter page.

• YouTube: YouTube users can subscribe to the NeighborWorks channel to watch and share videos that demonstrate the work of NeighborWorks America, its partners and the NeighborWorks network.  Subscribers are notified each time a new video is uploaded to the NeighborWorks YouTube channel.  Click here to visit the NeighborWorks YouTube channel and view the impact local community development organizations are having on our nation’s communities.

• Flickr: Flickr users interested in seeing community development in action can visit the NeighborWorks America photostream on Flickr.  Click here to see what NeighborWorks is doing in local communities.  NeighborWorks organizations interested in uploading their images to NeighborWorks’ Flickr profile should send images to Linda Hassan at lhassan@nw.org.

• LinkedIn: Community development professionals can connect with their NeighborWorks colleagues and partner peers via the NeighborWorks company profile on LinkedIn.  To view NeighborWorks’ profile, click here. 

For more information about NeighborWorks’ social media platforms, visit any of the organization’s social media sites or contact Erin Angell Collins, 202-220-6317, ecollins@nw.org.

About NeighborWorks America
NeighborWorks America creates opportunities for people to improve their lives and strengthen their communities by providing access to homeownership and to safe and affordable rental housing. In the last five years, NeighborWorks organizations have generated more than $19.5 billion in reinvestment in these communities. NeighborWorks America is the nation’s leading trainer of community development and affordable housing professionals.