ML920 Symposium
Charting the Course:
Fundraising in a Competitive Environment

Atlanta Marriott Marquis
Wednesday, February 20, 2013

 

 

Cost: $230
(includes luncheon, materials and networking reception)

Agenda: Click here for the day's agenda

Symposium Brochure: Click here for the complete brochure

 

Join experts and peers to learn how to align your fundraising strategy with the current fundraising landscape. At the end of this symposium, you will leave equipped and empowered to move forward with better strategies and tactics that can deliver for your organization in a competitive environment.

Is raising funds a growing challenge for your organization? The fundraising climate has changed drastically in recent years for organizations large and small. Organizations that could depend solely on great work and goodwill to raise funds have had to become more creative in attracting resources to manage today and lay the groundwork for tomorrow. It is no surprise that funding sources look bleak to some. Since the recession, local and state governments have cut funding to many nonprofit organizations due to dwindling tax revenues. Now, more organizations are looking to private resources to fund their programs and services. Faced with increased competition for these sources, many nonprofit organizations find themselves having to re-think their approaches to potential donors and funders and find alternative ways to diversify their funding sources.

Budget cuts have had another crippling effect on fundraising. Nonprofits are finding it more difficult to employ dedicated fundraising staff, resulting in staff with multiple responsibilities which also include fundraising. The increased inclusion of technology in fundraising efforts has been a great opportunity for some organizations, yet a challenge for many others. With an economy that requires nonprofit organizations to serve more people with fewer resources, organizations need effective, efficient ideas for their approaches to fundraising. Organizations that do not evolve may not survive.

This symposium will highlight goal-oriented strategies, bold approaches, and high-impact tools that will inject fresh energy into your fundraising. Together they can boost your fundraising results during one of the most competitive environments in fundraising history. During this power-packed day you will hear from the nation’s best and brightest fundraising minds - thought-leaders, funders, practitioners, strategists and cutting-edge organizations. You will explore tools and best practices from presenters, interact with panelists, and engage with fellow participants throughout this action-heavy day. The symposium is a can’t-miss event for organizations committed to taking their fundraising from where it is now to where they want it to be – and charting strategic paths to get there. Charting the Course: Fundraising in a Competitive Environment will include:

• Learning from the fundraising successes of your peers
• Developing the right strategies for individual donors
• Finding new dollars by diversifying funding sources, such as corporations and foundations
• Valuing your assets and impact to correctly price the benefits of a donor’s contribution
• Incorporating cause marketing into your fundraising platform
• Effective uses of technology in fundraising such as online giving and crowd-sourced fundraising efforts
• Techniques to engage your board and other supporters
• Ways to increase funds through improved stewardship of existing donors.

Come prepared to examine your organization’s fundraising approach with a critical lens. You know what has worked for your organization before. But today’s fundraising climate points you to different options going forward. Charting the Course: Fundraising in a Competitive Environment will help you harness the latest tools and best strategies to improve your fundraising and stay focused on your mission. Get excited and join us at this all-day event to explore effective new approaches to fundraising. Walk out confident with the tools you receive, resources and techniques you learn, and encouraged that a new course will be filled with opportunities and fundraising successes.

WHAT YOU WILL TAKE AWAY FROM THIS SYMPOSIUM: -Strategies that will work best for your organization and how to develop them -How to generate more funds with a smaller team or a team not dedicated to fundraising -Techniques to ensure your fundraising stays relevant to your board and others -Success metrics to demonstrate your organization’s impact and value to a funder -Where to look for and how to identify new funding sources -How to transition from seasonal to year-round fundraising -Tools to make your issue more attractive to the individual donors and the funders who matter most -How online tools have changed fundraising and how to take advantage of the technology -Resources and tools that will build efficiency within your fundraising team -How to retain donors yet boost donations when others cannot -Additions to your fundraising toolbox